Sony Ad Campaign & Why I Dumped Sony
The new campaign for Sony TVs goes something like this:
The people who are recording and broadcasting sport events are using mostliy Sony cameras – so logically you should use Sony TVs.
Right? Well, let’s put aside the fact that the logic doesn’t stand here, this represents the reason I have finally said goodbye to Sony as a brand. And I had some brand loyalty. The first computer tower I bought was one of the first VAIOs. Three VAIOs, at least three complete car stereo systems, a TV, mp3 players, cameras and a lot, lot more. I did the math once and I spent almost half of my discressionary money while I was in college on Sony elecronics.
But eventually, I got sick of that fact that if you buy a Sony camera, you have to use a Sony memory stick which can only be read on a Sony computer with Sony software bought from a Sony store. I wanted choices. I wanted my Sony gear to work with any computer.
So long story short, the fact that Sony is suggesting that the quality of my sports-watching experience is somehow diminished if I am not viewing it on a Sony television is presumptuous and insulting. If Sony was smart, they wouldnt’ be suggesting to everyone out there who bought non-Sony goods that their cable company is delivering them a second-rate product.
/rant.
